Music Magazine Ad: Initial Ideas

We produced an initial concept for our music magazine advertisement. Based on the dark, surreal tone of the song and video, we produced a picture that matches that aesthetic; The whited-out eyes and distorted image create a sense of unease within the viewer, one that we hope to be matched by the planned hallucination scenes in the video.

We received some feedback on the proposed design.

The main proposed improvement would be to remove some of the text. As it is, the image looks too cluttered- making it difficult for the reader to pick up all the information in a quick glance.

We will improve the design, reducing how much clutter is on the screen.

I changed the dimensions and the layout of the image.

This is to make the information much easier to pick up.

Furthermore, I changed some of the colours and the overlay method- Setting the layer type to 'Divide'. This is because it stands out more, contrasting against the plainer colours of the background image.